3 Strategies to Attract International Students to Your Institution

One in five international students want to study at a particular university in the United States. So how robust is YOUR brand overseas?

As part of the excitement of the new year, we wanted to provide you with a three-part recommendations recap from our International Student Perspectives webinar. Our survey of newly-enrolled international students revealed unique insights into their decision-making process, including admission challenges, mobile communication trends, and enrollment outcomes. Read on to learn how to improve recruitment strategies and attract international students to your institution.

  1. Offer international-specific scholarships. Although most international students receive funds through personal and family resources, the total value is often insufficient to cover tuition costs. If implementing international recruitment strategies or initiating increases in international enrollment, plan to offer scholarships specific to international students. Scholarships offset tuition costs, incentivizing international students to apply and enroll at your institution.
  2. Focus on career placement. Most international students want to study in the United States because they value a US-based education. They believe that a degree earned in the United States equates to better career placement and advancement. Promote internship opportunities and work-study programs that lead to job placement. Furthermore, showcase alumni from top degree programs and establish a networking program so that international students can contact alumni for career advice.
  3. Make relevant information visible. Sounds simple enough, but verify that relevant information is visible and accessible to international students. Design a dedicated international admission webpage that is mobile friendly. Include links to scholarship and financial aid information, sample application essays, and instructions for visa applications. Make available contact information for international admission counselors by providing their email address, phone number, and geographic territory (if applicable).

Can’t get enough? Stay tuned for the rest of the recommendations series concerning mobile communication trends and enrollment outcomes among international students.