As we near the end of the 2014 recruitment cycle, does your team find themselves juggling the last few weeks of summer with new student enrollment? Whether it’s guiding your last few enrollees into classroom seats or hitting the road for college fairs, communication, and more importantly, effective communication, is probably top of mind.
Uversity’s Client Success team decided it was time to compile and share the best ways to reach your students using the Announcements tool in Schools App. Check out our top 5 pro tips straight from the Uversity partners who are using Announcements to target and engage the right students at the right time, particularly on mobile.
1. Not All Students Are The Same, So Don’t Treat Them That Way
The most important step in creating a message is to send information specific to students’ needs. Announcements enables you to target pockets of students using data tags, such as out-of-state, transfers, athletes or students who have yet to register for classes. Personalized and relevant messages receive 3 times higher open rates than messages posted in the general school feed. Additionally, students using Schools App self-select how they want to hear from your staff which means messages sent through Announcements are going directly to their preferred communication channel.
2. A Picture Is Worth A Thousand Words
With social media tools like Instagram on the rise, it’s clear that visually appealing information is paramount to reaching your student audience. Announcements now includes the ability to add images to enhance your message. The addition of a customized image helps bring your message to life while also creating a compelling experience for students on their mobile device.
3. Drive Students To Take Action
We continue to hear that this student cohort has a different set of expectations and behaviors when it comes to how they interact with people and information. Leverage their culture of immediacy and impulsiveness by including a call-to-action in your Announcement that directs students to a specific website on their mobile device. Customize your call-to-action with a prompt to, “Sign-Up Today” or “Register For Classes,” so that students can interact with your critical and time-sensitive messages in an easy and actionable fashion from their mobile device.
4. Keep It Short And Sweet
Whether or not you enjoy short-form tools like Twitter, your students are mastering the ease of content delivery in 140 characters or less. It doesn’t matter how important your message is if it can’t hold their attention. Lead with visuals, provide a simple statement about the required action and use a call-to-action to prompt immediate follow through from your students.
5. Work Smarter, Not Harder
Save time by scheduling your Announcements in advance. You can create and save custom lists of students, compose your targeted message with images and buttons, and select the time and date of its release. Whether it’s a campus event, housing deadline or reminder to register for classes, the Announcements tool let’s you set it and forget it.
Have a pro tip of your own? Share it with other schools using the #announcementtips