All posts by Abbey Pratt

2014 Admissions Mobile Trends

We recently finished the 2014 Social Admissions Report in collaboration with Zinch, and the most glaring change from 2013 is the rise of mobile usage.  Now, more than ever, high school students are using their mobile devices to visit your website, check social media, and connect with your current students. It’s imperative to provide prospective students with important admissions information in a mobile-optimized format.  I want to run down some of the top mobile stats for admissions in 2014. Read More

Students Get Social with Their Acceptance

This time of year is so exciting!  Acceptance letters are starting to trickle in and students are finding out where they will spend the next four years.  Social media provides an incredible opportunity to capture and amplify this excitement.  The newest trend?  Hashtags.  Because hashtags are searchable on Twitter, Instagram, and Facebook, many universities create a hashtag for their incoming class to help new students build community. Read More

Engagement Matters, Especially for Out-of-State Students {New Data}

Much academic research indicates that student engagement is an important factor in academic success.  Our Schools App communities are designed to help students learn about a prospective university and meet other incoming students.  These connections are an important piece in helping students to find fit and build a peer support group, ultimately influencing retention rates. We wanted to learn more about how out-of-state versus in-state students use Schools App during the admissions process. Read More