All posts by Gabe Sanchez

Facebook Introduces New Preferred Marketing Developer Program

Facebook has announced they’ve merged two of their programs, the Preferred Developer Consultant (PDC) program and the Marketing API (MAP) program. The two have now become one – the Preferred Marketing Developer (PMD) program.

Since joining the PDC program in 2010, Inigral has had access to Facebook’s leadership and engineering teams with some knowledge of the direction and upcoming releases made by the social network.

This allows us to offer a frictionless user experience for our schools and their students. Read More

7 Ideas to Improve your New Facebook Timeline Page

When March 30th arrives, Facebook Pages will change forever. Well, knowing Facebook’s track record, things will probably change again. But, at the end of the month, Pages will have the new Timeline design.

While some schools have taken the leap of faith, a few schools are still hanging on to their current pages. While you do have until the end of March to make the switch, I wanted to share some ideas as to how you might improve your school’s Facebook Page.
Read More

5 Downsides to Facebook Pages and Groups

Since joining Inigral last summer, I’ve had the opportunity to talk with dozens of schools on how they prefer to engage with students on Facebook. Although there are many success stories, some folks in higher ed have expressed major complaints with Facebook’s current functionality.

The general attitude towards them is still mostly positive, but some recent statistics we’ve come across make me wonder how effective these mediums truly are. For example, did you know according to All Facebook the average Fan Page reaches only 17% of users? Read More