The Investment, part of $4 million in new equity, shows the promise of the Schools App on Facebook® and the role of social media to help students attain a college degree
SAN FRANCISCO, Feb 9, 2011 – “We’re excited that the Bill & Melinda Gates Foundation shares our vision for the promise of social media to enhance educational outcomes,” said Michael Staton, Inigral co-founder and CEO. “A college student’s decision to drop out creates a lot of challenges, for that individual’s future and our society at large. Our Schools App can increase a student’s sense of belonging and integration within an institution, lowering the chances of attrition.”
The Schools App leverages the Facebook Platform to accelerate interconnectedness and build community among college students during the admissions and orientation process as well as their first-year experience. Through the combination of a familiar user interface, easy access from Facebook, social game constructs and a trusted environment, the Schools App quickly creates affinity groups that drive feelings of friendship and belonging. Academic research shows that increased social and academic integration, involvement and engagement in college can boost student learning and persistence, thereby increasing the likelihood of completion.
“The foundation’s investment in Inigral reflects our interest in supporting innovative education technology and approaches with the potential to improve student success – especially among students who are the first in their family to attend college,” said Greg Ratliff, senior program officer for Education, Postsecondary Success at the Gates Foundation. “Leveraging social media to facilitate a student’s integration into academic and campus life is a promising approach toward improving college completion rates in the United States.”
The Gates Foundation’s equity investment is part of an ongoing exploration of innovative avenues of charitable giving to improve education. The foundation also will provide grants to academic researchers and higher education groups to study the impact of social media on postsecondary student engagement and retention. Similarly, last October, the foundation launched the Next Generation Learning Challenges, which has already made up to $30 million available through challenge grants to innovators and institutions to expand the use of promising technology and applications that enhance college and career readiness.
Inigral also is backed by Founder’s Fund, managed by Peter Thiel and Sean Parker, and Retro Venture Partners, headed by Larry Mohr and Sal Gutierrez. Both venture capital firms have experience investing in technology and social networking platforms.
Inigral has been building on the Facebook Platform since 2007 and is the only company working in higher education selected by Facebook to participate in the Preferred Developer Consultant Program.
“Facebook was founded in a college dorm and gave classmates a way to connect with each other,” said Ethan Beard, Director of Platform Partnerships, Facebook. “Inigral’s Schools App continues this legacy by working to positively impact the lives of students and increase the likelihood of graduation. The involvement of the Gates Foundation highlights the opportunity for startups like Inigral to build on Facebook to make an impact on education and create new opportunities for students.”
Eleven schools already use the Schools App, including Arizona State University, Columbia College Chicago, Maricopa Community Colleges, Stetson University and The University of Texas at Tyler. New clients include Pace University, Samford University, the New Jersey Institute of Technology, Savannah College of Art and Design and the Academy of Art University. Students use the application to obtain and share information about the academic and social environment at their school, as well as to find other students with similar interests, experiences or course loads and to organize face-to-face meetings.
“The Schools App finds students where they live – online and on Facebook. The application goes beyond just adding friends and posting status updates, it encourages meaningful interaction – engaging both commuter and residential students with our community, sometimes before they even set foot on campus,” said Michael Crow, president of Arizona State University, which uses the Schools App. “Social media technology can help facilitate the transition to college life and encourage more students to earn a degree.”
College graduation rates have remained stagnant for many years, yet there is a growing U.S. need for postsecondary degrees. By 2018, when today’s fifth-graders graduate from high school, an estimated 63 percent of U.S. jobs will require an education beyond high school. Currently, only 22 percent of students go on to earn a degree after high school.
Inigral will offer grants and discounts to community colleges and public, state and land-grant universities that serve diverse student populations, including high numbers of students eligible for Pell Grants. This program will be exclusively provided to institutions with ambitions in social media and software. Interested parties can find more details on the Inigral website.
Inigral Inc. is the emerging market leader delivering social applications to impact student enrollment and engagement. The Schools App leverages Facebook Platform to drive student interconnectedness and belonging, increasing a postsecondary institution’s yield of accepted students and the retention of existing students. Inigral was founded in 2007 and is the only Facebook Preferred Developer Consultant focused on Higher Education. The education technology company is backed by Founders Fund, Retro Venture Partners and the Bill & Melinda Gates Foundation.