Higher Ed Fuel for the Holidays

We know you’ve been busy planning for the holidays, so here are five higher ed and technology stories you may have missed. Get your fill here!

1. International Student Recruitment. International student enrollment may be on the rise for the eighth consecutive year, but The Chronicle’s latest analysis demonstrates that growth is far from consistent across US-based institutions. Learn innovative outreach efforts to outsmart your competition in the race to recruit overseas.

2. Engaging Nontraditional Students. Traditional marketing and recruitment strategies are less effective for nontraditional students (obviously!). Stamats provides some insightful approaches to recruit nontraditional students. Discover more strategies to retain these students, in particular online learners.

3. Applying to College. Remember all that hoopla around The Coalition? Now the Common Application is making some noise by recently implementing a pilot project to better prepare low-income students for college.

4. Standardized Tests and College Acceptance. New research has found that, for University of California applicants, race is a stronger predictor of SAT scores compared to family income and parental education levels. Another indication that test scores fail to accurately assess a student’s academic potential.

5. A Shiny New Toy for Mobile. The messaging app Viber has plans to extend its presence in America and their marketing campaigns are aimed at college students. Our research shows that simply because students use these messaging services does not mean they find it appropriate to engage with college representatives through these platforms.