Students Get Social with Their Acceptance

This time of year is so exciting!  Acceptance letters are starting to trickle in and students are finding out where they will spend the next four years.  Social media provides an incredible opportunity to capture and amplify this excitement.  The newest trend?  Hashtags.  Because hashtags are searchable on Twitter, Instagram, and Facebook, many universities create a hashtag for their incoming class to help new students build community.

Our latest edition of the Social Admissions Report (to be released later this month) found that 31% of prospective students will search for specific hashtags related to their college search.  As a low-cost best practice, admissions teams should create an incoming class hashtag for your school and share it with students throughout the admissions process.

University of Texas-Austin has already started out strong with their #GoneToTexas campaign.  Each student received a poster with their acceptance letter and was encouraged to announce the news using #GoneToTexas and #UT18.  To kick it all off, UT Austin tweeted this photo of President Powers holding the poster.

President Powers

What ensued was a series of photos on Twitter and Instagram showcasing student pride!  Not only do these accepted students get to share the exciting news in a creative way, but they can find other admits and start meeting their college peers.

Another perk of sharing school pride in a social and public way is that other prospective students (maybe undecided students or high school juniors) can follow along and get a sense of your campus community.

Instagram 1

Instagram 2
It’s also great to see UT Austin getting social and congratulating admitted students! Go Longhorns!

Twitter 1

Twitter 2

How are you leveraging social media to amplify your student’s excitement?

  • http://www.donnatalarico.com/ Donna Talarico

    Love this poster idea! Way cool! At E-town, we’ve been doing, for the past two years, a Share Your Moment campaign that integrated print, web and, of course, social media (Twitter, Instagram primarily). It’s been amazing! So much more than I can write here at this moment, but here’s a link to an mStoner webinar on which the campaign was a topic: http://www.mstoner.com/blog/marketing-and-branding/case-study-elizabethtown-college-share-your-moment/. Great job UT Austin.

  • Abbey Pratt

    Hey Donna! Thanks for sharing E-town’s story! I remember watching that webinar with mStoner and seeing you present at HighEdWeb in Milwaukee- great stuff! Will you be presenting at any conferences this year?