Sharing The Sandbox: Marketing, IT, and the College Website

November, 6th at 2PM EST

Even when the institutional website "belonged" to one person who was responsible for everything, the college website has always involved many parties from across campus. Then and now, few relationships have been more critical than the relationship between marketing and IT departments.

In this webinar you'll learn:

  • The keys to successful project management from both IT and marketing perspectives
  • How to leverage these tactics in your own organization


Alaina Wiens

After more than a decade of work in event planning, donor relations, and marketing inside and out of higher education, Alaina has immersed herself into the realm of digital and social media. She is currently at the University of Michigan-Flint, where she is dedicated to all things social media, as well as content strategy, web project management, and the occasional creative project.

Ron Bronson

Ron Bronson is a senior partner at Skov Eliot + Berg. He's spent close to a decade in higher education leading award-winning strategic web projects. He's a co-host of a show on Higher Ed Live and one of the editors at Higher Ed Solo. You can find him on Twitter @ronbronson.


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